Glossary

  • 8 Sheet Poster: 6′ x 12′ panels found along surface streets. Also known as junior posters.
  • 30 Sheet Poster: 12′ x 25′ panels found on freeways, major arteries and secondary streets. Also known as posters.
  • Bulletin: 14′ x 48′ panels found on freeways and arteries.
  • Cost per Thousand (CPM): The cost to reach 1,000 people. Commonly used to compare different media costs.
  • Daily Estimated Circulation (DEC): The number of people who will see your board per day as verified by the Traffic Audit Bureau.
  • Frequency: The average number of times people see an ad.
  • Gross Impressions: The total number of people who will see an ad.
  • Gross Rating Point (GRP): The total ratings of various ads or media. Reach x Frequency = GRP.
  • Periods: Posters are sold in 28 day periods.
  • Reach: The percent of the population reached by your ad.
  • Showing: The percent of the population that will see your board every day.

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